Our brains use mental shortcuts to form judgements and make decisions.  That works well in normal circumstances.  But when issues are complex, long-term or infrequent, such as saving for retirement, it does not.  Getting such decisions wrong is often very costly and irreversible.  As we live longer and change around us accelerates, we face more of these complex trade-offs. Individually and as a society, our well-being depends on getting these choices right.  A new art of decision-making is required.


When we are little, we learn through play.  Playing games invites free expression, experimenting with new ideas, making new connections and exploring outcomes.  We harness the power of games for our research.  Gaming provides a safe and private environment to discover how we can hone our patience, discipline, persistence, risk-taking, empathy, confidence and skills to get these new life choices right.  Just as we did many years ago.


We want our research to make a real difference.  We encourage our volunteers to compare their game play data to that of others,  so they can discover new ways of thinking and problem-solving.  And we work with authorities, charities and companies to help them design policies, products and services that better fit the way their customers feel and think about their choices.